Analytics Overview

warning

Analytics endpoints are not available on the Basic plan. Upgrade to Intermediate, Growth or Business plan to access these endpoints.

The Analytics API provides insights and performance data for your connected Facebook, Instagram, LinkedIn, Threads, Pinterest, Snapchat, Bluesky, YouTube, TikTok, Google Business Profile, and Meta Ads accounts. Retrieve metrics on reach, engagement, followers, post performance, and demographics.

Base URL:

https://analyze.oneupapp.io

Authentication

All analytics endpoints require an apiKey parameter validated by the VerifyApiKeyV2 middleware.

Error	Status	Response
Missing key	401	{ "message": "Please provide a valid API key" }

Common Parameters

All analytics endpoints share the following query parameters:

Parameter	Required	Description
apiKey	Yes	Your personal API key generated from the API Access page.
social_network_id	Yes	The social account ID to retrieve analytics for.
preset	No	Date preset: last_7_days, last_30_days, or last_90_days.
start_date	Required without preset	Start date in Y-m-d format.
end_date	Required without preset	End date in Y-m-d format. Must be > start_date (minimum 1 day range) and <= yesterday.
timezone	No	Valid PHP timezone identifier (default: UTC).

Response Patterns

Stats with Period Comparison

Every endpoint returns metrics comparing the current period to the previous period:

{
  "key": "likes",
  "name": "Likes",
  "value_current_period": 1234,
  "value_last_period": 1000,
  "percentage_change": "+23.40%"
}

Percentage change formula: ((current - last) / last) * 100

• If last = 0 and current > 0, percentage change is 100.
• If both are 0, percentage change is 0.

Post Performance

Overview endpoints include top and bottom performing posts:

{
  "most_engaging": [
    {
      "id": "...",
      "caption": "...",
      "permalink_url": "...",
      "engagement_rate": 5.23
    }
  ],
  "least_engaging": [],
  "most_reach": [],
  "least_reach": [],
  "most_shared": [],
  "least_shared": []
}

Top and bottom 3 posts per category. LinkedIn personal profiles return post_performance: [].

Caching

All analytics endpoints use Cache::flexible() with a 1 hour primary TTL and 2 hours stale-while-revalidate.

Summary Table

Platform	Endpoint	Content Type
Facebook	/api/facebook/overview	Page-level metrics + post performance
Facebook	/api/facebook/posts	Posts (excl. reels/stories) + hashtags
Facebook	/api/facebook/reels	Reels only
Facebook	/api/facebook/stories	Stories only
Facebook	/api/facebook/demographics	Followers by city & country
Instagram	/api/instagram/overview	Account-level metrics + post performance
Instagram	/api/instagram/posts	Posts (excl. stories)
Instagram	/api/instagram/stories	Stories only
Instagram	/api/instagram/demographics	Followers + engaged audience demographics (age, gender, city, country)
LinkedIn	/api/linkedin/overview	Account metrics (org or personal) + post performance
LinkedIn	/api/linkedin/posts	Posts (organization only)